Arkiris – Shiny happy people!
The brilliance of butterfly wings has inspired a £3.2m project that promises to deliver innovation in the fields of security, energy and the environment. This project is being driven by The University of Exeter and QinetiQ. These two organisations will work together to develop new technologies based on their discoveries in the field of tailored electromagnetic materials – made by studying the wings of butterflies. We were asked to develop a suitable name and brand identity for the joint venture. Following our proven naming exercise ‘Arkiris’ was chosen and from this point we developed the really stunning business identity (which you can see in the image opposite), professional business stationery, engaging exhibition items and interactive website.
