Dtwo Creative » Blog

dtwo Create full page advert in Times Newspaper

dhunter — Thu, 17 Jan 2013 16:57:30 +0000

Our handy work has appeared in today’s Times newspaper (17th January 2013). We are really chuffed, and also for our client Merchant Gourmet. The advert was produced in ‘double quick’ time and showcases their range of lifestyle foods aimed at a health conscious audience.

Social Media infographic stats 2012

dhunter — Fri, 11 Jan 2013 09:24:29 +0000

Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. Credit Digital Buzz blog.

Looking to refresh your brand or create a new one?

dhunter — Thu, 10 Jan 2013 17:52:14 +0000

If the answer is yes you have come to the right place! We have many years experience working with and helping develop some of the leading UK and International brands. All sounds rather grand I know, but we also work with small business and start ups to balance things out so we don’t get carried away! Each business brand has it’s challenges and is unique in its offering, so there is never a ‘one size fits all’ solution.
The following tips and guidelines will hopefully explain what a brand is and how once established we go on to define the brand identity and manage the application.

Brand Strategy  – Defining your brand
Whether launching a new brand or refreshing an existing one, defining your brand provides clear definition and direction. Because it’s how you define your competitive advantage that will ultimately determine whether or not you’ll have one. We always start with the following questions;

Who are you?
What do you do?
Why does it matter?

Most people/companies can probably answer the first two questions easily but really struggle with the third. We can help you with this and once the third question is fully understood and you can explain why you do matter then this becomes your brand promise and ultimately what makes you different.

Differentiation is so important for all businesses. It enables you to stand out, be unique and sell on value and not compete on price. Differentiation works because of how our brains are wired. Our brain learns how to tell things apart, to stop us drowning in the vast amount of trivia we are bombarded with daily. We get data from our senses then compare it to what is stored on our brains. This enables us to differentiate between a cat and dog, apple and orange etc etc. So our visual systems are focussed on spotting differences this also includes branding. When we see a new packaging design, brand identity, brochure layout etc we find it aesthetically pleasing, we see it, we like it and want to be part of it.

Brand identity
Your identity is the image your brand portrays, and the feelings consumers derive from that impression. Your brand’s visual identity is essential to establishing and maintaining a presence in your marketplace. Reducing complex ideas into its visual essence requires skill, focus and patience. We never know what the process will reveal, but we will explore many options at this stage until a final idea emerges as the strongest.

The best brands stand for something, a big idea, a strategic position, a set of values or a voice that stands apart. Symbols can be full of meaning and become more powerful with frequent use and when people understand what they stand for. Great examples are the Nike swoosh, Apple logo, Audi circles.

For your brand to be competitive in today’s global marketplace, it requires a consistent implementation of its elements. Consistent presentation reinforces customer expectations. As part of this process we usually develop the following;

Logo design
Typography standards
Color palette
Photographic/illustration style
Visual guidelines

Check out some of the brands we work with and some of the Brand identities we have developed, and please get in touch if you would like to discuss how we can help you develop your brand.

Merry Christmas!

admin — Thu, 20 Dec 2012 11:08:37 +0000

Wishing everyone a very Merry Christmas from all at dtwo!

There’s a Ralph in the office!

dhunter — Wed, 21 Nov 2012 13:09:50 +0000

Ralph came to see us today. He brought his lunch, ball, doggie chews and lots of love for everyone.

Favourite Bond Car?

admin — Tue, 13 Nov 2012 09:28:05 +0000

Everyone has a favourite Bond – and a favourite Bond girl – but what’s your favourite Bond car? This website from Evans Halshaw charts the evolution of the Bond car; from the very first, unaltered, Sunbeam Alpine in Dr No, to the Aston Martin DB5 featured in the latest film Skyfall.

Our favourite? The Lotus Esprit S1! Mainly because it doubles as a submarine, and as we work by the waters edge, it would prove extremely handy in getting to the pub on the other side of the estuary!

To see what yours would be, either scroll through the images below or visit the rather impressive scrolling interactive website here.

View the interactive version here.

What a morning!

dhunter — Wed, 17 Oct 2012 16:45:21 +0000

We were greeted to high tides and an amazing rainbow over the Exe Estuary this morning. Check it out…..

Mr & Mrs Stallion

dhunter — Wed, 17 Oct 2012 16:39:33 +0000

Some great news…Our brilliant website developer got married on Saturday!!!

We were all invited along to the festivities at The Fingle Bridge Inn in deepest Devon to help celebrate the marriage of Spencer and Sophie. Well done to Sophie you have finally tamed the Stallion! Looking forward to hearing the clip clop of ‘little foals’ some day!

We’ve done a new website

admin — Wed, 03 Oct 2012 10:30:48 +0000

Well finally, after three years of planning, design, redesign and more redesign and development we have a shiny new website. We have been too busy creating them for our clients rather than doing our own!

We are really chuffed and think it looks great. It is a portfolio/blog site fully content managed, as the idea is that anyone in our office can upload new projects, blog posts and interested bits and bobs they may find during the course of the week. The website clearly defines the type of work we undertake and you can view specific categories by clicking on the ‘work’ tab on the left. If you don’t already know us click on the ‘about us’ link and you can see what we look like (scary!!).

New projects we complete will be showcased (with our clients permission) giving you the chance to see what a creative bunch we are. So please sign up at the top of the screen and you will automatically notified of updates and blog posts.

Happy Birthday to us!

dhunter — Wed, 03 Oct 2012 09:00:43 +0000

We are eight years old today!!! Whoopee…. Its been an interesting journey, from birth to being a proper established business! We have worked with some great clients (and continue to) and some which we would rather not discuss, but that’s business/life!!

We worked out the other day some random facts about our existence, here goes;

Nearly 5000 jobs successfully completed
We have worked with over 100 clients, large and small
Our studio has consumed more than 40,000 cups of tea!
We have more than 200 DVD’s of data backed up (1200 Gigabytes)
Nearly 400,000 emails sent
Over 100 websites created.

So here’s to the next eight years and world domination from your design ‘superhero’s'!