Creative intelligence

Wednesday 4th July 2012

Here are some Marketing basics to keep in mind when working with a creative services agency to build and update your website, brochures and advertising materials:

Who is the target audience?
Where are they?
How old are they?

What are their needs?
What will attract them to your services over those of your competitors?
As their needs change, adjust the marketing message accordingly.

Teach your market about your business. Concentrate on these 3 messages:
Who you are,
What services you offer
Why potential clients should contact you.

Track and analyze the effectiveness of your online efforts.
Require visitors to sign in, and you will build a database of potential clients for future marketing.

Your complete marketing plan should include the following;
Website
Direct mail pieces
Print ads
Email advertising
SEO
Social networking strategy.
And maybe even a blog.

Create the materials once, distribute them all year long.

Have one consistent message.
This is the cornerstone of any good marketing campaign.

Remember that you get what you pay for.
If you’re not an excellent designer, hire one. Otherwise you can do more damage than good.

Your website
It represents your business 24/7 and it is often the first contact that a potential client has with a company. Like all of a company’s marketing materials, it should work hard to place a brand in a dominant position in the marketplace. In today’s environment of information overload, it is more difficult than ever to capture the attention of a target audience. By using dtwo Creative Limited, coupled with a strategic understanding of your marketplace and the target audience, we can help to make this happen by manipulating the way information is perceived and retained.

About dtwo Creative Limited
Established in 2004, dtwo Creative Limited is a creative services agency specialising in the planning, development, design and production of marketing communications materials. We have a strong team of designers with the capability to handle a full range of promotional material including; corporate identity development, on-line communication, literature, and exhibition design and management. The clients we attract are like-minded organisations looking to improve their marketing and push the boundaries of visual design. We are committed to understanding your requirements and delivering, to the highest standards, always on time and within budget, guaranteed.

David Hunter
dtwo Creative Limited

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